22 Feb Barrel Brands Announces Retail Partnership with New Downtown Edwardsville Boutique
NEWLY OPENED SOUR MASH BOUTIQUE TO CARRY THE FULL RANGE OF BARREL BRANDS HAIR & SKIN OIL
Sour Mash Boutique is a newly opened boutique in the heart of Downtown Edwardsville, IL. Sour Mash’s owner Kenneathia Williams is an Edwardsville resident and a celebrity jewelry designer for over 6 years. She founded reLoved Leather Designs in 2012 after picking up her Corporate America high-heels and her worn out old cowgirl boots and packing up to head to the Midwest from Arkansas where her southern roots ran deep. Sour Mash Boutique aims to become one of Route 66’s favorite destination boutique shops.
Shortly after owner Kenneathia’s move to Illinois, this southern girl who was raised on the riverbanks found a passion she didn’t know she had. While unpacking from her move, she discovered an old, vintage belt that had broken. Unable to throw out one of her favorite belts, Kenneathia creatively turned this broken, unusable piece into a modern-day jewelry accessory. Little did she know that her designs would be go on to be featured in multiple music videos, red carpets, at CMA Fest, the big screen, and as part of the celebrity gifting lounge at the 2018 Golden Globe Awards.
Sour Mash Boutique is home to reLoved Leather Designs and the brand’s western-style, bohemian, casual, and exquisite vintage classic leather cuffs and accessories. The boutique is a “mixture” of all things old and new bringing elements of Nashville, Texas and throughout the South to Edwardsville, IL.
In addition to reLoved Leather Designs, Sour Mash Boutique will carry apparel designs from the Sour Mash Apparel Collection including t-shirts, tanks, and apparel for both Men and Women all created and printed in Edwardsville. Additional products include boutique style clothing for all occasions, fitwear, western-wear, stylish accessories, and also handmade art, signage, candles, home decor, gift items, jewelry, hats, and more! Barrel Brands is proud to offer their grooming products as a featured vendor and partner of Sour Mash Boutique.